zomato business model


Zomato is a food-based tech platform that operates in more than 24 countries. Its business model consists of multiple revenue streams, including advertising, subscription-based services, and commission-based revenue from restaurant partners.
1. Advertising revenue: Zomato generates advertising revenue by allowing restaurants to promote their brands through banner ads, sponsored listings, and targeted marketing campaigns. Restaurants can pay a fee to be featured at the top of the search results page or on the homepage, which increases their visibility and customer engagement.

2. Subscription-based services: Zomato offers a premium subscription service called Zomato Gold, which provides users with exclusive deals and discounts at partner restaurants. Users can access these deals by paying a monthly or annual subscription fee, and restaurants pay a commission to Zomato for every sale made through the platform.

3. Commission-based revenue: Zomato earns a commission from every order placed through its platform. Restaurants pay a percentage of the order value as commission to Zomato, which helps them to expand their reach and increase their customer base.

Overall, Zomato's business model is centered around providing a convenient and user-friendly platform for both customers and restaurant partners. By leveraging technology and data analytics, Zomato has revolutionized the way people discover, order, and enjoy food, while also creating new opportunities for businesses to grow and thrive in the food industry.

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