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zomato business model

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Zomato is a food-based tech platform that operates in more than 24 countries. Its business model consists of multiple revenue streams, including advertising, subscription-based services, and commission-based revenue from restaurant partners. 1. Advertising revenue: Zomato generates advertising revenue by allowing restaurants to promote their brands through banner ads, sponsored listings, and targeted marketing campaigns. Restaurants can pay a fee to be featured at the top of the search results page or on the homepage, which increases their visibility and customer engagement. 2. Subscription-based services: Zomato offers a premium subscription service called Zomato Gold, which provides users with exclusive deals and discounts at partner restaurants. Users can access these deals by paying a monthly or annual subscription fee, and restaurants pay a commission to Zomato for every sale made through the platform. 3. Commission-based revenue: Zomato earns a commission from every order placed ...

BOOK VALUE AND MARKET VALUE

BOOK VALUE: In simple terms  "If company sold all its assets and paid up all liabilities and remaining amount divided in all shareholders then value (amount) what investors get per share is book value."  For example : If company has a assets of 100 cr and liabilities of 95 cr and total number of outstanding shares (total shares of company ) are 1 cr.  Then  Book value of company= 100 cr - 95 cr                                           =5 cr. Now 5 cr divided by 1 cr (total shares outstanding) 5 cr ÷ 1 cr =5 Rs. (Booka value of shares) MARKET VALUE: " it will give you idea about how much premium or discount investors willing to pay." Market value = total outstanding shares × curren share price. Market value = 1 cr × 7 Rs (assume)                         = 7 cr market value  Market value pr share...