zomato business model
Zomato is a food-based tech platform that operates in more than 24 countries. Its business model consists of multiple revenue streams, including advertising, subscription-based services, and commission-based revenue from restaurant partners. 1. Advertising revenue: Zomato generates advertising revenue by allowing restaurants to promote their brands through banner ads, sponsored listings, and targeted marketing campaigns. Restaurants can pay a fee to be featured at the top of the search results page or on the homepage, which increases their visibility and customer engagement. 2. Subscription-based services: Zomato offers a premium subscription service called Zomato Gold, which provides users with exclusive deals and discounts at partner restaurants. Users can access these deals by paying a monthly or annual subscription fee, and restaurants pay a commission to Zomato for every sale made through the platform. 3. Commission-based revenue: Zomato earns a commission from every order placed ...